HOMESTEAD, Fla. -- Warner Music Nashville and BAM Racing announced that Larry the Cable Guy will be the featured artist on the No. 49 BAM Toyota Cup car for the 2010 Daytona 500. In addition, both WMN vice president of marketing, Kelli Cashiola, and BAM Racing owner, Beth Ann Morgenthau, discussed details of the partnership's new VIP Fan Experience.

The VIP Fan Experience is a fan-centered project that allows enhanced access to the race team and WMN recording artists. Fans can immediately sign up in the VIP program at www.VIPFanExperience.com. Larry the Cable Guy, in a prepared statement, used the following analogy to describe the level of access for the VIP Fan Experience, "If you were anymore 'inside' you'd be a roadie and ridin' shotgun at 190 mph!"

Included in the press conference was SPEED's Bob Dillner's announcement of BAM Racing's new 30-minute, weekly internet radio show BAM Spirit ... the BAM Racing Story available at www.RaceTalkRadio.com.

"I can't think of a better partner to be associated with than BAM for our first NASCAR tie-in, WMN president, John Esposito said in a statement. "They have a clear vision and a relentless drive for success, which makes them a terrific strategic partner, while their passion for racing and dedication to the community is a wonderful addition to Warner Music Nashville's own efforts to promote our artist and reach the fans who love them most."

"We're thrilled to be able to have this dual unveiling before the end of the year to give fans a hint of what's in store form Warner Music Nashville and BAM Racing for 2010," Morgenthau added. "The new fan program has already generated a lot of interest and I'm also delighted to be able to introduce the first artist so soon. It's exciting to think that this is just the first of many entertainers who will be featured on our race cars throughout the year."

In response to what seems to be the most pressing question, Morgenthau released the following statement concerning the driver of the BAM Racing No. 49: "We are currently talking to a number of drivers who aren't under contract for 2010. At this point we haven't eliminated from consideration any driver who is a free agent." - bam pr