The Chase is on -- and it begins in New York.

NASCAR's annual Chase Media Days will get revved up on Wednesday:

• Drivers will appear on Jimmy Fallon's Night Show;

• Kurt Busch will be in Bristol, Conn., to participate in ESPN's "Car Wash" and also will appear on several of the network's shows, including SportsCenter;

• Drivers will be interviewed on NASCAR Raceday on SPEED;

• Drivers also will do interviews with FOX Business Channel and Bloomberg Live TV.

On Thursday, all 12 championship-hopeful drivers will be at the Hard Rock Café in Times Square at 43rd Street and Broadway from noon-4 p.m. ET.

At 2 p.m. ET Thursday, NASCAR.COM will have a video conference with Chase drivers Mark Martin, Tony Stewart, Carl Edwards and Brian Vickers.

NASCAR.COM also is following Kurt Busch's day in the Big Apple and also will have exclusive on-demand video and photos from the day's events.

Also on Thursday, driver appearances are slated for:

• CW Morning Show;
• Good Morning America;
• Good Day NY;
• Live with Regis and Kelly;
• Forbes.com;
• Print Media Roundtable;
• Sirius Radio;
• LX.TV;
• and First Take. - WWW.NASCAR.COM